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Resource profile

Ship or Die Marketing Game

What it is

A 30-day marketing mission paired with short courses from entrepreneurs who used specific channels for their own startups.
Courses focus on practical marketing channels such as short-form video and Meta ads.
Participants apply lessons to their own product and submit proof of real-world work.

Useful for

Choosing a marketing channel for a B2B, B2C, SaaS, app, marketplace, directory, or tool product.
Creating short-form content for TikTok, Instagram Reels, and YouTube Shorts.
Learning practical customer acquisition tactics without lengthy generic marketing theory.

Notes to know

Courses are described as lasting 1–5 hours and are tied to a 30-day mission.
Short-form lessons cover fresh account setup, warmup, hooks, daily posting, and soft calls to action.
Failing to complete the course and 30-day mission results in loss of access to the marketing courses.