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Resource profile

AB Test Design

What it is

A curated collection of A/B test results from best-in-class apps.
Examples span paywalls, free trials, onboarding, checkout, retention, monetization, and referrals.
Entries describe tested product or messaging changes and reported outcomes.

Useful for

Finding experiment ideas for conversion and subscription flows.
Benchmarking onboarding, pricing, checkout, and retention approaches.
Reviewing reported outcomes from app growth experiments.

Notes to know

Reported results vary by company, audience, product, and experiment setup.
The collection includes examples submitted through its platform.

A considered shelf by Shahadat Shemul·@HiShahadat